Keywords in SEO play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are trying to find a unique service, product or information. SEO heavily depends on the use of these keywords for website ranking.

The power behind SEO keywords lies in their ability to relate what users are searching for to the content that your website is providing. Wisely using these keywords will help pull in the right audience and enhance the likelihood of sales.

Having established the concept of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords requires a balance. You will want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the metadata and headings of your website, as these are spots where search engines often look.

It's also essential to choose keywords that resonate with your audience. This implies understanding their language, their searching habits and their requirements.

To conclude, check here a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a crucial tool to be successful in the aggressive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.